Understand SEO

SEO or Search Engine Optimization is the part of online marketing. It is the most economically way of selling & promoting your product to your target audience. SEO is an ongoing process that helps you to rank or place your website at the top in search engine rankings. More than 80% Internet users use search engines to search information online, so it is very important that your website rank within top 10 results if you want to be found. Using SEO will bring quality of customers and prospects to your website.

How Does SEO Work?

To understand this, you should know that how a search engine finds your website.  A search engine allows users find the information they’re looking for online. The user enters or types a word or phrase, called a ‘query’ aka ‘keyword’ in the search engine type box, which then displays a set of results that are most relevant to the query.

Most of the search engines offer two type of results listings in response to the user query organic also known as “natural or free” listings and paid listings i.e., advertisements. SEO allows you to place your website at the top in organic listings.

In SEO there are two main components, “on-page optimization & off-page optimization”.  In search engine optimization, on-page optimization refers to techniques that can simply improve the rank your web site or web page listing in organic or free search results. These techniques are employed by you making some changes in coding on your page. On-page optimization includes actual Title Tag, meta tags, meta description, keyword placement and keyword density. In order to do on-page optimization, you must be familiar with programming language such as HTML, Java, ASP.Net etc.

Off-page optimization are strategies for SEO that are done off the pages for a website to improve its performance in the search engine’s ranking for target keywords related to the page content. It is an important aspect of SEO that includes link building and increasing visibility of your website on the Internet.

SEO Top most important strategies for Off Page Optimization:

•    Directory Submission
•    Link Exchange
•    Social Bookmarking
•    Blog Posting & Hosting
•    Video Submission
•    Promotion via Social Networking Sites
•    Forum Posting
•    Social Media Optimization
•    Article Submission

Conclusion
Doing SEO for a successful online business is very essential and moreover it doesn’t take much time. With effective SEO techniques, you can easily takeover your competitors and invite quality visitors on your website by offering information or product relevant to their needs. You can target customers who are looking for items