Why Don’t You Get Links from Relevant Websites

Link building is an important aspect of SEO. You must have read my article “Article Submission- A Great Way to Earn Incoming Links” in which I have mentioned that how you can easily get incoming links via using article submission method.

Today, I would like to discuss about link building with relevant websites. Let’s start with a common issue that is generally faced by people, who are not aware of link building or doing in a wrong way.  The concern is getting links from non relevant websites that are worthless. 

At first, I would like to clear one thing that is “what’s relevant and what isn’t relevant in terms of link building”. After this, you can easily determine that which of the links are good for your website and which aren’t.

It is very important to understand this fact that search engines rank pages not the entire website as the rest of the website might not be similar or relevant to your site. Getting links from a relevant page or website is very important as it will increase your page rank in search engines. Now, you can easily make a difference between getting incoming links from a relevant & non relevant site. 

Let me just quickly elaborate, what is non-relevant when it comes to link building. Two of the biggest factors that could make a link worthless are:

• Building links from sites that are totally different from your website. For instance, a computer website getting links from a page about kitchen appliances, I get a link from a page about kitchen appliances. Having a link that says about computer from that kitchen appliances page is absolutely not relevant and isn’t going to work as compared with getting a link from another computer or laptop based website.

• Putting links on a website that is filled by other useless links for example, linking your website with a page that has links about clothes, medicine, etc. if those links surround your link that talks about computer, you are not going to get attention from your target audience.

 

Finally, let’s talk about how to do effective link building?

• Relevancy is one of the main factors that you have to consider if you are building links for your website. Analyze the entire site from which you want to acquire incoming links for your website. Is the site similar to your website? What is the page rank of that site? How old is the website? Does the site have many users?  These things must be consider while link building. Remember good links tend to help you easily rank better as it let the search engines know that you are in the same category with the website. 

• Deep linking is a process of linking to internal pages of your site using desired keywords, it’s not a good practice to put all your link building efforts to your landing page only but also to other pages on your site.  Try to get at least of 10-15 links to every page of your website and within a short period of time the internal pages of your website will begin to rank for various long tail keywords.

• Consistency also plays a vital role in link building, it wouldn’t be good for your site to build 50 links on a day and then reduce it to 5 on other day or vice-versa.  Try to maintain the consistency make sure all your links are of the same number each day and if you want to increase the number of links make sure it is a gradual process.

Conclusion

You can use one-way, two-way and reciprocal link strategy to get high quality inbound links, remember, links should be from a high PR /relevant websites. Link building helps you to achieve higher position in search engine ranking, driving relevant traffic to your site and branding of your product and business.