In 1998 Overture or Yahoo came with the thought of selling contextual based advertising. Advertisers could buy search results on Pay Per Click basis. This modal has rapidly evolved into of the worlds most competitive marketplaces.
Pay Per Click is the new way of advertising whereby advertisers will only pay for the advertising when a user clicks on their ads. This is known to be an economical method of advertising as only clicks are paid for not the actual ad impression. Cost Per Click is also used in place of Pay Per Click.
This new form of online advertising is very popular and can give you results similar to organic rankings, especially if you are advertised on the first results page. It helps you to drive instant traffic and allow you to test new business models in real time.
Pay Per Click is one of the smartest and fastest ways of advertising of bringing traffic to your website and most importantly it won’t take too much to convert prospects into the leads. Pay per click advertising can give instant traffic to your website. Once you set up your account, you will see the results right away.
You will always have quality traffic via pay per click marketing than from organic results because you can control the keywords for which you want to display your ads. It also offers you greater control and flexibility than regular search engines. Being an advertiser, you have full control over how much you are willing to pay for your ads.
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