Black Hat SEO

Black Hat SEO is usually known a combination of immoral techniques used to improve your website rank in search engines’ rankings in a short time.  Keyword stuffing, invisible text, Doorway Pages, Cloaking etc. are the main examples of Black Hat SEO.

Webmasters generally use these unethical techniques to break search engine rules and regulations, deceive users because a Black Hat SEO technique only focus on website rank and unethically presents website content to search engine spiders.

Implementing Black Hat SEO techniques may provide better results in no time, but if you are found using these spammy methods on a website then the consequences could be very serious such as website blocked or penalized by search engines.

Techniques to Avoid:

Keyword Stuffing: Keyword stuffing is a method of using same keywords and phrases in your website’s content and Meta tags to unnaturally improve your rank in search engine ranking. Putting a long list of keywords which has no use will finally get you penalized by search engines. Filling keywords and nothing else on your website will not work for a long time.

Invisible Text: It’s an act of putting lists of keywords or phrases in white text on a white background in order to gain maximum attention from search engine spiders. Invisible text is used in many ways just to increase the frequency of keywords in the body content of a webpage such as, hiding text behind layers, putting text at the very bottom of over-sized pages etc. Again, it is also not a good practice to attract searchers and search engine crawlers.

Doorway Pages: Doorway pages are mainly created for spamming the index of a search engine by adding results for particular keywords with the purpose of sending visitors to a different page. This technique widely used until 2000 by many Black Hat SEO professionals. Since then, it has become the most common method of spamming that a search engine can easily recognize and action can be taken if such a tactic is employed.

Cloaking:  A misleading act of presenting varying content to search engine spiders and searchers with the idea of deceiving search engines into indexing content that is not visible to humans.

Conclusion

You should always optimize your website for humans, not machines because search engine doesn’t like to be cheated. You can approach to ethical SEOs providers as they offer useful services for website owners from writing content to giving advice on site structure and implementing ethical techniques to improve your website rank.