Social Media Marketing

Social Media Marketing or Optimization (SMM/SMO) is a process in which various strategies are used to create public relations through social media, online communities and community sites.  In past few years, SMO has become a key strategy for webmasters to increase website traffic. It is known as an easiest and fastest way to fetch in targeted traffic to the websites.

Forums, social bookmarking sites, article submission sites, video sites, blogs and social network sites are mainly used for Social Medial Optimization.  These sites can be used to describe your business, products and brand presence.  The best thing about Social Media Marketing is that you get traffic from various sources other than search engines and as a result it gives improved search ranking.

Some of the popular methods use for Social Media Marketing includes:

1.    Profile Creation:  By creating profile related to your business and services you can actually be on top.  Make sure the website that you are going to use for profile creation has a high page rank. Profile incorporation on major social network sites including, Facebook, Linkedin, Myspace, Twitter, Flickr etc.

2.    Creating Blog:  You can write blogs about your company, product or services and post the same to the most popular blogging sites. This method can be handy in generating traffic for the site, getting more incoming links and high ranking in search engines such as, Google, Bing, and Yahoo. Use Word Press, Blogger to create your blog.

3.    Social Bookmarking:  Social bookmarking is used to share, organize, search, and manage bookmarks of web resources.  It offers direct site visitors, brand exposure and an additional option link building. The most popular sites are Faves, Digg, Delicious, Stumble upon etc.


4.    Forum Posting or Signature Posting: This is one of the strategies to get one way quality links, getting a link of your website with an objective anchor text in the signature line of the postings; is known as signature in the forum, and when we take part on your behalf, associated to your site and do posting, reply the old posts, it’s called Forum Posting Services.

5.    Article Submission: Another best way to get incoming link. Submitting the articles to article directories will help you to get one way links to your site from high page rank websites such as, articlebase.com, ezinearticles.com etc.

6.    Press Release Submission: Submission of Company press release in various press release submission sites helps you to create online brand awareness and increase your exposure on Internet.

7.    Video Submission: Submission of company videos in different video submission sites like Youtube, Myspace, MetaCafe, Photo Bucket, Atom and etc.

Conclusion

You really need a successful Social Media Marketing campaign to boost your brand image online. When users come to know about your services they will spread your message to millions of users more effectively than tradition methods.  Via Social Media Optimization, you can target your audience from anywhere on Internet. Remember, “The more popular is your website the maximum profit you will earn”.